
For Elton and David Furnish, the creation of Elton John Zero wasn’t just a business venture; it was a solution to a personal quest for a truly celebratory, alcohol-free experience at home. In a recent exclusive interview with The Drinks Business, David Furnish shared the story behind the brand, explaining how their shared life of…

For Elton, the secret to a long and vibrant career has always been a deep-seated interest in people and the “bonhomie” of shared experiences. In a candid feature with The Standard, Elton and David Furnish open up about their love for entertaining and why Elton John Zero was designed to bring a sense of ceremony…

Elton John Zero Blanc de Blancs is now available nationwide at Sainsbury’s, bringing premium, alcohol-free celebration to shelves across the UK. Sainsbury’s is where everyday moments meet special occasions – from last-minute dinner plans to weekend gatherings and spontaneous reasons to raise a glass. That makes it the perfect home for Elton John Zero, a…

Elton John Zero Blanc de Blancs is now being poured at two of London’s most beloved dining destinations: Lilibet’s in Mayfair and the iconic River Cafe. Both restaurants represent generosity, warmth and a shared love of bringing people together around the table, values that sit at the heart of Elton John Zero. Newly opened in…