With Elton John, David Furnish, Jessie Ware, Jacob Alon, Clara Amfo, Gemma Collins, Joe Locke, Kadiff Kirwan, Damian Hurley, Kristen Mcmenamy & more in attendance.
Speaking at the event, Elton thanked guests for joining the celebration in the heat and welcomed everyone as friends
On 24th June, Elton John Zero celebrated with an intimate dinner at The River Café with Ruthie Rogers and guests including Elton John, David Furnish, Jessie Ware, Jacob Alon, Clara Amfo, Gemma Collins, Joe Locke, Kadiff Karwan, Damian Hurley, Kristen Mcmenamy and more.
Known for their love of entertaining and bringing people together, Elton and David hosted a suitably elevated gathering of friends from the worlds of music, fashion, film and culture for a memorable midsummer celebration at one of London’s most celebrated restaurants, The River Café. Guests gathered in the outdoor terrace overlooking the Thames, where the Neruda String Quartet of the Royal Academy of Music performed as glasses of Elton John Zero were served. As the sun began to set on a balmy summer evening, guests moved into Sylvia’s, the restaurant’s private dining room, where Ruthie Rogers and The River Café team presented a bespoke menu created to complement the drink. The evening reflected the spirit of celebration and bringing people together that sits at the heart of Elton John Zero.
Guests enjoyed risotto al pomodoro with fresh San Marzano tomatoes, Ligurian basil and Pecorino Gran Riserva; Branzino al forno, comprising sea bass fillet roasted with olive paste, zucchini ‘trifolati’, basil and mint, accompanied by braised Italian spinach and Tuscan roast potatoes; and lemon tart served with a selection of River Café gelati, perfectly complemented by a crisp glass of Elton John Zero.
Elton John opened the speeches, saying: “I’d like to thank you all for coming in this unbelievable heat, you’re so kind. It’s very important to celebrate with people you love, and with your friends, because in the world we live in today, there’s too much negativity, too much hatred. So, a night like tonight, where we can celebrate something good, something positive amongst some great people, really means a lot to me.”
David Furnish said: “What drew us to this product is the fact that it’s the first one of its kind and that it’s made differently. All the non-alcoholic drinks we’ve all tried and haven’t really enjoyed very much are made with alcohol and then dealcoholised, whereas with this product, the grapes are fermented with good cultures and that creates all of the qualities and properties and personality of a beautiful Blanc de Blancs, without creating alcohol. So it’s grown from the inside and we’ve taken nothing out, other than infusing with green tea to provide some texture, and that’s why it drinks so well. I want to thank Paul and Madeleine from Benchmark Drinks for working with us and helping us bring this drink to life. They’ve been terrific partners and they really understood that we wouldn’t enter into something like this unless we truly believed in it and would serve it in our home and share it with our friends. I’d also like to thank Ruthie for hosting tonight. River Cafe was the very first restaurant to carry Elton John Zero!”
“Thank you all for coming. I want to raise a glass and make a toast to the arrival of Elton John Zero, and thank you all for coming tonight and supporting us – we love you very much.”
Elton John Zero is a new premium non-alcoholic drinks brand bringing joy and celebration to the world of 0%. It’s built on the belief that time spent together should feel good – in the moment and the morning after. Created for people who live life to the full, it brings a touch of sparkle to every occasion – from intimate nights in, to big nights out and everything in between. Elton John Zero is now stocked in the UK at Tesco, Sainsbury’s, Asda, Ocado, Booths and Amazon.
Elton John Zero Blanc de Blancs was launched in January and is flying off supermarket shelves, with someone drinking a glass every minute. It also leads as the fastest selling 0% wine launched by Tesco in their spring range change and Sainsburys’ fastest selling premium 0% wine. Consumers praise its crisp and vibrant taste, as well as the way it opens up those celebratory moments to all.
At the heart of the brand is a commitment to craftsmanship and innovation. Elton John Zero Blanc de Blancs is produced using a pioneering method that creates the depth and character you’d expect from a classic sparkling wine, without generating alcohol at any stage. The result is a brighter, fuller drinking experience than traditional dealcoholised wines – one that truly earns the stamp of approval from Elton John and David Furnish.
Elton and David are renowned for their love of entertaining and bringing people together. With Elton John Zero, there is finally a 0% option they’re proud to serve in their home, that will bring the same sense of occasion to yours. Attendees at last night’s event experienced this first-hand, with the air of celebration continuing throughout the night.
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