Privacy & Cookies Policy

Elton John Zero
www.eltonjohnzero.com

This Privacy & Cookies Policy explains how personal data is collected, used, stored, and protected when you use our website.

Who we are

This website is operated by Benchmark Drinks Limited, trading as Elton John Zero.

Benchmark Drinks Limited is a company registered in England and Wales (company number 11164581).
Registered office:
The Courtyard
Shoreham Road
Upper Beeding
West Sussex
BN44 3TN

Email: cheers@eltonjohnzero.com

For the purposes of UK data protection law, Benchmark Drinks Limited is the data controller. Certain personal data may be jointly controlled with WAB Global Limited, as referenced in our Terms and Conditions. Where this is the case, Benchmark Drinks Limited remains the primary point of contact for data protection matters. WAB Global Limited acts as a data processor in relation to the operation of this website and associated digital services, processing personal data on behalf of Benchmark Drinks Limited in accordance with our instructions and applicable data protection legislation.

What data we collect

We may collect personal data when you interact with our website, including:

Information you provide voluntarily, such as your name and email address when signing up to newsletters, mailing lists, or contacting us.

Technical information, including IP address, browser type, device information, operating system, and how you use the website.

Marketing and communication preferences, including whether you have opted in to receive updates from us.

We do not sell products through this website and do not collect payment or financial information.

How we use your data

Your personal data may be used to:

Operate and manage the website
Respond to enquiries or communications
Send brand updates and newsletters where you have opted in
Understand how visitors use the website and improve performance
Comply with legal and regulatory obligations

We will only use your data where permitted by law and will never sell your personal data.

Legal basis for processing

We process personal data on one or more of the following legal bases:

Your consent, where you have chosen to receive communications
Our legitimate business interests, where these do not override your rights
Compliance with legal obligations

Where we rely on legitimate interests, we have carried out a balancing test to ensure our interests do not override your rights and freedoms. You have the right to object to processing carried out on this basis.

You may withdraw consent at any time.

Email marketing and Mailchimp

We use Mailchimp as our email marketing platform. When you subscribe to our mailing list, your email address and any related information you provide are transferred to Mailchimp for processing in accordance with their privacy practices.

Mailchimp acts as a data processor on our behalf and only processes your data in line with our instructions.

You can unsubscribe from our communications at any time by using the unsubscribe link in our emails or by contacting us directly.

Our website uses cookies and similar technologies to ensure it functions correctly and to understand how visitors interact with the site. “Strictly necessary cookies” are required for the website to function and cannot be switched off. “Non-essential cookies”, such as analytics cookies, help us understand how visitors use the website and improve performance.

Non-essential cookies are only placed on your device with your consent. You can give, refuse, or withdraw consent at any time via our cookie banner or cookie settings.

Cookies may collect information such as pages visited, time spent on the site, and device or browser information. This data is aggregated and used for analytical purposes only.

You can manage or disable cookies through your browser settings. Please note that disabling cookies may affect how the website functions.

Third-party services

We may use trusted third-party service providers to support website hosting, analytics, and email communications. These providers only have access to personal data where necessary and are required to process it securely and lawfully.

We may also disclose personal data where required by law or regulatory authorities.

Data storage and security

We take appropriate technical and organisational measures to protect personal data against unauthorised access, loss, misuse, or disclosure.

Personal data is retained only for as long as necessary for the purposes for which it was collected. For example:

Marketing contacts and newsletter subscribers: personal data is retained until you unsubscribe, or for a maximum of 24 months after your last interaction with us, whichever is sooner.
Customers, suppliers and business partners: personal data is retained for up to 6 years following the end of our relationship, in line with legal accounting and contractual obligations.

For website usage data and cookies, personal data is retained in accordance with this Cookie Policy, typically between 12 and 26 months depending on the nature of the data collected.

International data transfers

Some third-party service providers may process data outside the UK or European Economic Area. Where this occurs, appropriate safeguards are in place to protect your data in accordance with data protection law.

Your rights

Under UK data protection law, you have the right to:

Access your personal data
Request correction of inaccurate data
Request deletion of your data
Object to or restrict processing, including processing based on legitimate interests
Withdraw consent at any time

Request data portability, where processing is based on consent or contract

To exercise these rights, please contact us at cheers@eltonjohnzero.com.

You also have the right to lodge a complaint with the Information Commissioner’s Office.

Third-party links

This website may include links to third-party websites. We are not responsible for the privacy practices or content of those websites.

Changes to this policy

We may update this Privacy & Cookies Policy from time to time. Any changes will be posted on this page and take effect immediately.

Contact

If you have any questions about this policy or how your data is handled, please contact us at:

cheers@eltonjohnzero.com

Last updated: 8 January 2026