Elton John Zero launches in Sainsbury’s

Elton John Zero Blanc de Blancs is now available nationwide at Sainsbury’s, bringing premium, alcohol-free celebration to shelves across the UK.

Sainsbury’s is where everyday moments meet special occasions – from last-minute dinner plans to weekend gatherings and spontaneous reasons to raise a glass. That makes it the perfect home for Elton John Zero, a drink created to be poured confidently at the heart of life’s everyday special moments.

Crafted using an innovative fermentation process that develops flavour without generating alcohol, Elton John Zero Blanc de Blancs delivers the brightness, texture and finesse you’d expect from a classic sparkling. Made from Chardonnay grapes grown in Northern Italy, it’s crisp, elegant and designed to feel celebratory, not compromising.

To mark the launch, Elton John Zero is available at a special introductory price at Sainsbury’s for a short time.

If you spot Elton John Zero in store, we’d love to see it. Head to Sainsbury’s, pick up a bottle, and share your photos with us @eltonjohnzero.

Find your local Sainsburys HERE.